“Stay in the Game Longer” campaign.
A pivotal brand shift for the SOLE brand, the "Stay in the Game Longer" campaign refreshed the company voice from being focused on orthopedic comfort to becoming an energy-infused and inspirational high-performance athletic brand.
Spearheading the re-brand as the project's creative manager, I sourced athletes and sports enthusiasts of all ages to be involved in an eye-catching video and photo shoot I designed and organized, which promoted SOLE's insoles. The end goal of the campaign was to draw in new audiences who have never before heard of the brand and introduce the product as versatile and suitable for every level of athlete. The results were dramatic, inspiring, and certainly accomplished what I had set out to achieve.
Athletic Branding with Dean Karnazes.
An internationally recognized ultramarathon runner and record-breaking endurance athlete, Dean was named one of Time Magazine’s Top 100 Most Influential People in the World. He is a SOLE brand ambassador and sponsors his own SOLE insole.
I collaborated with Dean on 2 days creative photo and video session to build a strong and versatile image and video stock to be used across online/offline platforms. We accomplished 4 different visual concepts, capturing Dean running through breathtaking landscapes of British Columbia, as well as a role model for younger generation and as an inspirational athlete who has pushed his body and mind to inconceivable limits.
Branding/Art direction /Print & Digital design/Video/Project management/Set design/Styling /Models casting/